Associate Principal Writer

Job Locations UK-London
Job Post Information* : Posted Date 4 days ago(2/20/2024 1:07 PM)
Req #
# of Openings
Position Function Evergreen
Copy & Content


DDB Remedy





Associate Principal Writer

Reports To

Creative Director / Associate Creative Director / Scientific Director / Principal Writer

Job Description

As an Associate Principal Writer (PW) you will lead a team of 2–3 healthcare writers in creating high quality copy and concepts across a variety of channels and audiences. You will demonstrate a passion and skill for writing and ideas, and help inspire others to do so. You will support the Copy Leadership Team and possess the ability to work synergistically with individuals and cross-functional teams, while keeping calm and resolute in the face of pressure and deadlines. An APW endeavors to ensure their team of writers receive the guidance, direction, and support they need. Furthermore, you should contribute to the development and smooth-running of the copy department.

Key Capabilities

Passionate about healthcare writing and communicates this enthusiasm to others

Champions ‘unexpected work’ (UW) and seeks creative solutions to briefs

Always approachable

Proactive and solution orientated

Has strong relationships with clients and internal agency teams

Champion of editorial processes and working practices


Position Requirements


  • Can translate clinical data into compelling, medically accurate, approvable copy
  • Writes powerful, emotive ‘storyselling’ copy
  • Increasingly able to create ‘award-worthy’, UW-driven ideas with an Art Director/Designer or other team member
  • Creatively thinks about the client’s business, to identify new business opportunities
  • Increasingly able to lead idea generation at a tactical and concept level
  • Demonstrates passion for creativity and ideas
  • Inputs into briefs and pushes back on them when appropriate
  • Exercises excellent creative judgement and increasingly able to push ideas further
  • Knowledgeable about different types of creative awards, entry requirements and the judging process



  • Increasingly inputs into systems and processes, and challenges them to improve the functioning and output of the copy department
  • Remains calm under pressure, does not pass stress on to co-workers
  • Contributes to the smooth-running of the copy department and the agency
  • Has strong time management skills, and is increasingly able to prioritise and delegate tasks efficiently within their writing team
  • Increasingly able to manage the day-to-day workload of their writing team with a member of the Copy Leadership Team, traffic department, project managers and key account people
  • Has a high degree of accuracy and reliability with everything they do, empowering their writing team to do the same
  • Ensures a high level of accuracy in using client reference systems, taking responsibility for their writing team
  • Learning how to work with Accounts and Project Managers to make sure that jobs in their writing team are on track and on budget, and encourages more junior members to do the same



  • Develops and maintains strong relationships with clients and agency counterparts; increasingly earning their trust and respect
  • Cultivates strong working relationships with Art Directors, Designers and other cross-functional agency team members; increasingly earning their trust and respect
  • Contributes to creating an inclusive and inspiring environment
  • Acts as an ambassador for DDBR, actively promoting its culture both at work and outside of work
  • Upholds the four freedoms and ensures other team members do


Knowledge & Skills

  • Possesses excellent healthcare writing skills and capable of developing talents of their linees
  • Increasingly able to works with their strategy counterpart to help create and shape brand strategy, applying it skilfully, to unlock great ideas
  • Understands external regulatory/approval processes and codes of practice
  • Understands a brand’s clinical data, and is able to source it and appraise it
  • Presents work confidently, professionally and persuasively to clients
  • Shares knowledge regularly and passionately
  • Seeks out new data and new messages
  • Has good knowledge of different companies and individual brands language and lexicon
  • Helps others build an understanding of client’s business, brands and category
  • Developing a reputation for expert knowledge, strategic understanding and for overseeing quality creative and medical writing


Management & Leadership

  • Takes ownership of their writing team and responsibility for the output and behaviour of their linees
  • Increasingly able to manage and motivate their writing team effectively and empathetically
  • Looks for ways to grow and develop their linees
  • Increasingly able to inspire copy colleagues to create or contribute to UW-driven, ‘award-worthy’ ideas and copy
  • Capable of being the lead writer on an account or a pitch
  • Growing in confidence to be able to positively challenge the status quo to improve the way we work or the quality of our work


Qualifications and Skills


  • Extensive previous relevant healthcare agency experience  
  • Thorough understanding of relevant UK and International code – e.g. ABPI
  • Maintains awareness of developments in relevant therapeutic areas and disciplines
  • Experience managing 1–2 people
  • Highly competent using Veeva/other client referencing software systems



  • Science graduate or equivalent
  • Can lead sections of client meetings
  • Professional, client-focused communication at all times
  • Encourages teamwork and innovation
  • Able to give and receive feedback in a constructive manner
  • Confident presenter
  • Excellent time management and organisational skills
  • Excellent proofreading and QC skills




Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed